This is actually my whole life story. It's a lot, but it helps you understand where I am coming from. If you made it to the end, thank you. If you haven't, I can always tell you the short story over a coffee.
This is actually my whole life story. It's a lot, but it helps you understand where I am coming from. If you made it to the end, thank you. If you haven't, I can always tell you the short story over a coffee.
2013 · Where it actually began
2013 · Where it actually began
Back in 2013, in Timișoara, inside Brainstormers.com, I was not thinking about design systems, product strategy or revenue impact, I was thinking about how to make things look right, how to align pixels perfectly, how to deliver faster than expected and still feel proud of what I shipped. I was designing banners, flyers, event visuals, presentations, whatever was needed, absorbing feedback like oxygen and slowly understanding that design is not about decoration, it is about perception, and perception quietly shapes business.
Back in 2013, in Timișoara, inside Brainstormers.com, I was not thinking about design systems, product strategy or revenue impact, I was thinking about how to make things look right, how to align pixels perfectly, how to deliver faster than expected and still feel proud of what I shipped. I was designing banners, flyers, event visuals, presentations, whatever was needed, absorbing feedback like oxygen and slowly understanding that design is not about decoration, it is about perception, and perception quietly shapes business.
At the same time, I was competing heavily on 99designs, entering hundreds of competitions, mostly logos at first, then web concepts, then full branding projects, learning the hard way how subjective taste can be, how brutal feedback can feel, and how much resilience you build when you lose more than you win but still decide to show up the next day. That period did not just teach me craft, it built stamina.
At the same time, I was competing heavily on 99designs, entering hundreds of competitions, mostly logos at first, then web concepts, then full branding projects, learning the hard way how subjective taste can be, how brutal feedback can feel, and how much resilience you build when you lose more than you win but still decide to show up the next day. That period did not just teach me craft, it built stamina.
Oradea · Curiosity turning into direction
Oradea · Curiosity turning into direction
When I moved back to Oradea in 2014, things slowed down just enough for me to think deeper, and that is when web design stopped being a visual exercise and became a structural obsession, because I started asking different questions, why does this page convert, why does this one fail, why does one brand feel trustworthy while another feels scattered even if both look “modern”.
When I moved back to Oradea in 2014, things slowed down just enough for me to think deeper, and that is when web design stopped being a visual exercise and became a structural obsession, because I started asking different questions, why does this page convert, why does this one fail, why does one brand feel trustworthy while another feels scattered even if both look “modern”.
That curiosity led me to The Hague University of Applied Sciences, where I studied Industrial Design Engineering, and that shift from purely digital to engineering thinking changed the way my brain works, because suddenly constraints, systems, materials, production logic and user behavior were not abstract concepts anymore, they were part of a framework.
That curiosity led me to The Hague University of Applied Sciences, where I studied Industrial Design Engineering, and that shift from purely digital to engineering thinking changed the way my brain works, because suddenly constraints, systems, materials, production logic and user behavior were not abstract concepts anymore, they were part of a framework.
My graduation project, Locus MSF, a 3D printed drone, became the first project from the university to hit its Kickstarter funding goal, and while it sounds impressive on paper, what mattered to me was the realization that when strategy, design and execution are aligned, people respond.
My graduation project, Locus MSF, a 3D printed drone, became the first project from the university to hit its Kickstarter funding goal, and while it sounds impressive on paper, what mattered to me was the realization that when strategy, design and execution are aligned, people respond.
Prioticket · From designer to builder of foundations
Prioticket · From designer to builder of foundations
Joining Prioticket was the moment when design stopped being isolated screens and started becoming product thinking at scale, because ticketing is messy, operational, full of edge cases and real world constraints, and it forces you to move beyond aesthetics very quickly.
Joining Prioticket was the moment when design stopped being isolated screens and started becoming product thinking at scale, because ticketing is messy, operational, full of edge cases and real world constraints, and it forces you to move beyond aesthetics very quickly.
Together with Laura, I helped grow and shape the design team, bringing structure where there was fragmentation, aligning brand assets, rethinking product flows, creating consistency across platforms that previously felt disconnected, and slowly turning design into something the company could rely on instead of something it would “add later”.
Together with Laura, I helped grow and shape the design team, bringing structure where there was fragmentation, aligning brand assets, rethinking product flows, creating consistency across platforms that previously felt disconnected, and slowly turning design into something the company could rely on instead of something it would “add later”.
That was the first time I truly felt the power of systems, not just components, but shared language, shared logic, shared direction.
That was the first time I truly felt the power of systems, not just components, but shared language, shared logic, shared direction.
Loyall & Caraer · Clarity as leverage
Loyall & Caraer · Clarity as leverage
At Loyall.com, I stepped into a senior role that demanded more than execution, it required leadership, context switching, strategic thinking and the ability to guide both clients and designers through ambiguity without losing momentum.
At Loyall.com, I stepped into a senior role that demanded more than execution, it required leadership, context switching, strategic thinking and the ability to guide both clients and designers through ambiguity without losing momentum.
Working across multiple clients, especially in recruitment and digital services, I saw firsthand how often companies underestimate the impact of clarity, because when positioning sharpens, when messaging aligns with user intent, when UX removes friction instead of adding noise, revenue does not magically appear, it grows as a consequence of better decisions.
Working across multiple clients, especially in recruitment and digital services, I saw firsthand how often companies underestimate the impact of clarity, because when positioning sharpens, when messaging aligns with user intent, when UX removes friction instead of adding noise, revenue does not magically appear, it grows as a consequence of better decisions.
One of the most defining chapters there was Caraer.com, where I led the full rebrand from logo and typography to color systems and tone of voice, and then moved into designing the entire SaaS platform, mapping user journeys, defining main flows, setting team KPIs, mentoring designers, and making sure that what we built was not just functional, but coherent and scalable over time. Caraer was not a project, it was a long distance run, and it taught me how to balance vision with iteration.
One of the most defining chapters there was Caraer.com, where I led the full rebrand from logo and typography to color systems and tone of voice, and then moved into designing the entire SaaS platform, mapping user journeys, defining main flows, setting team KPIs, mentoring designers, and making sure that what we built was not just functional, but coherent and scalable over time. Caraer was not a project, it was a long distance run, and it taught me how to balance vision with iteration.
Motief & Palisis · Designing for scale
Motief & Palisis · Designing for scale
Founding Motief.agency was not about independence for the sake of it, it was about creating a structure where I could work deeply, integrate fully and focus on meaningful impact instead of surface level deliverables.
Founding Motief.agency was not about independence for the sake of it, it was about creating a structure where I could work deeply, integrate fully and focus on meaningful impact instead of surface level deliverables.
At the same time, stepping into the role of Senior Product Designer & Ops at Palisis brought everything together, because here I work closely with engineers, product owners and stakeholders to build and manage a design system that powers six digital products, aligning Box Office, Back Office, MPoS, CPoS and Webshop under one scalable framework, reducing inconsistencies, improving usability and embedding user satisfaction as a measurable goal rather than a marketing statement.
At the same time, stepping into the role of Senior Product Designer & Ops at Palisis brought everything together, because here I work closely with engineers, product owners and stakeholders to build and manage a design system that powers six digital products, aligning Box Office, Back Office, MPoS, CPoS and Webshop under one scalable framework, reducing inconsistencies, improving usability and embedding user satisfaction as a measurable goal rather than a marketing statement.
Palisis is moving toward becoming the number one ticketing platform in the global travel industry, and my contribution sits at the intersection of system thinking, hands on execution and operational clarity, ensuring that growth does not come at the cost of usability.
Palisis is moving toward becoming the number one ticketing platform in the global travel industry, and my contribution sits at the intersection of system thinking, hands on execution and operational clarity, ensuring that growth does not come at the cost of usability.
Now · Embedded by default
Now · Embedded by default
Today, besides contributing to Palisis, I am looking through my freelance company Motief.agency for focused 1 to 3 month collaborations where I can integrate deeply into teams, consult strategically while still designing hands on, help structure design systems, rethink product flows or simply bring clarity where complexity has taken over.
Today, besides contributing to Palisis, I am looking through my freelance company Motief.agency for focused 1 to 3 month collaborations where I can integrate deeply into teams, consult strategically while still designing hands on, help structure design systems, rethink product flows or simply bring clarity where complexity has taken over.
I do not operate as an external decorator, I integrate, challenge respectfully, collaborate closely with engineers and stakeholders, and aim to leave teams stronger, more aligned and more ambitious than before.
I do not operate as an external decorator, I integrate, challenge respectfully, collaborate closely with engineers and stakeholders, and aim to leave teams stronger, more aligned and more ambitious than before.