About Me
About Me
"framing problems to paint the solution"
"framing problems to paint the solution"
i’m all about crafting sharp digital designs and leading creative direction that not only looks good but solves real problems. Whether it’s teaming up with agencies or vibing with passionate people, I thrive on creating experiences that just click.
i’m all about crafting sharp digital designs and leading creative direction that not only looks good but solves real problems. Whether it’s teaming up with agencies or vibing with passionate people, I thrive on creating experiences that just click.
Selected Work
(4)
the patterned process I have mastered so far
01
Discovery & Strategy
I begin by understanding your goals, audience, and challenges. Through research and workshops, I uncover insights that shape a strategic direction tailored to your vision.
02
Design Ideation
This phase involves crafting initial concepts, wireframes, and prototypes. Every decision focuses on creating a user-centric design that aligns with your brand identity and functionality requirements.
03
Development Collaboration
I ensure seamless translation of designs into functional products, working closely with developers to refine and perfect the user experience across devices.
04
Launch & Optimization
After delivering a polished product, I provide support for launch, gather user feedback, and continuously iterate to enhance performance and satisfaction.
01
Discovery & Strategy
I begin by understanding your goals, audience, and challenges. Through research and workshops, I uncover insights that shape a strategic direction tailored to your vision.
02
Design Ideation
This phase involves crafting initial concepts, wireframes, and prototypes. Every decision focuses on creating a user-centric design that aligns with your brand identity and functionality requirements.
03
Development Collaboration
I ensure seamless translation of designs into functional products, working closely with developers to refine and perfect the user experience across devices.
04
Launch & Optimization
After delivering a polished product, I provide support for launch, gather user feedback, and continuously iterate to enhance performance and satisfaction.
01
Discovery & Strategy
I begin by understanding your goals, audience, and challenges. Through research and workshops, I uncover insights that shape a strategic direction tailored to your vision.
02
Design Ideation
This phase involves crafting initial concepts, wireframes, and prototypes. Every decision focuses on creating a user-centric design that aligns with your brand identity and functionality requirements.
03
Development Collaboration
I ensure seamless translation of designs into functional products, working closely with developers to refine and perfect the user experience across devices.
04
Launch & Optimization
After delivering a polished product, I provide support for launch, gather user feedback, and continuously iterate to enhance performance and satisfaction.
01
Discovery & Strategy
I begin by understanding your goals, audience, and challenges. Through research and workshops, I uncover insights that shape a strategic direction tailored to your vision.
02
Design Ideation
This phase involves crafting initial concepts, wireframes, and prototypes. Every decision focuses on creating a user-centric design that aligns with your brand identity and functionality requirements.
03
Development Collaboration
I ensure seamless translation of designs into functional products, working closely with developers to refine and perfect the user experience across devices.
04
Launch & Optimization
After delivering a polished product, I provide support for launch, gather user feedback, and continuously iterate to enhance performance and satisfaction.
Experience
Experience
rising from Junior Designer to Senior Designer, I’ve built a career defined by creativity, adaptability, and leadership. With over a decade of experience, I’ve designed and delivered for SaaS platforms, websites, and digital products, combining a user-first mindset with strategic vision. My expertise spans UX/UI design, prototyping, wireframing, and scalable design systems. Additionally, I’ve successfully led multidisciplinary teams, balancing collaboration with individual mentoring to foster innovation, align stakeholders, and ensure that projects exceed expectations at every stage.
rising from Junior Designer to Senior Designer, I’ve built a career defined by creativity, adaptability, and leadership. With over a decade of experience, I’ve designed and delivered for SaaS platforms, websites, and digital products, combining a user-first mindset with strategic vision. My expertise spans UX/UI design, prototyping, wireframing, and scalable design systems. Additionally, I’ve successfully led multidisciplinary teams, balancing collaboration with individual mentoring to foster innovation, align stakeholders, and ensure that projects exceed expectations at every stage.
Team Lead
Currently overseeing a team, driving collaboration, mentoring designers, and ensuring all projects align with user needs and business objectives, achieving a balance between leadership and hands-on design execution.
Loyall.com • 2021 - Current
Team Lead
Currently overseeing a team, driving collaboration, mentoring designers, and ensuring all projects align with user needs and business objectives, achieving a balance between leadership and hands-on design execution.
Loyall.com • 2021 - Current
Senior Digital & Product Designer
Senior Digital & Product Designer
Advanced to managing high-impact projects, developing comprehensive design systems for SaaS platforms, and delivering scalable solutions while aligning creative direction with strategic goals.
Advanced to managing high-impact projects, developing comprehensive design systems for SaaS platforms, and delivering scalable solutions while aligning creative direction with strategic goals.
Loyall.com • 2020 – 2021
Loyall.com • 2020 – 2021
UX/UI Designer
Shifted into user-centric design, creating wireframes, prototypes, and intuitive user flows for digital platforms, deepening my expertise in functional design solutions.
Prioticket.com • 2017 - 2020
UX/UI Designer
Shifted into user-centric design, creating wireframes, prototypes, and intuitive user flows for digital platforms, deepening my expertise in functional design solutions.
Prioticket.com • 2017 - 2020
Digital Designer
Digital Designer
Transitioned to digital design, focusing on responsive websites, interactive interfaces, and optimizing user experiences across platforms, enhancing my technical and creative skill set.
Transitioned to digital design, focusing on responsive websites, interactive interfaces, and optimizing user experiences across platforms, enhancing my technical and creative skill set.
De Haagsehogheschool - MapIQ • 2014 - 2017
De Haagsehogheschool - MapIQ • 2014 - 2017
Junior Designer & Freelancer
Junior Designer & Freelancer
Began my career refining core design principles, contributing to branding projects, and crafting digital assets for diverse clients, building a solid foundation in visual storytelling.
Began my career refining core design principles, contributing to branding projects, and crafting digital assets for diverse clients, building a solid foundation in visual storytelling.
Freelance Career • My journey started in 2013
Freelance Career • My journey started in 2013
Off the Clock
Off the Clock
i thrive on activities that fuel my creativity and keep me energized. Whether it’s the adrenaline of snowboarding down fresh powder, the challenge of bouldering up a tricky route, or the freedom of cycling through breathtaking landscapes, each adventure brings inspiration and balance to my life. Not to mention, the path of parenting is probably one of the biggest inspiration in my life.
i thrive on activities that fuel my creativity and keep me energized. Whether it’s the adrenaline of snowboarding down fresh powder, the challenge of bouldering up a tricky route, or the freedom of cycling through breathtaking landscapes, each adventure brings inspiration and balance to my life. Not to mention, the path of parenting is probably one of the biggest inspiration in my life.
